East Mallorca is a tourism initiative led by the Cala Millor Consortium created to promote the east of the island among visitors. Thus, we were born with the aim of gathering and disseminating the attractions of the eastern region of Mallorca, providing a complete guide on beaches, heritage, nature, culture or sports opportunities. Our key is to provide valuable and updated information on the wide variety of experiences available on the island in an accessible and attractive way
Cala Millor Tourism Consortium
The Cala Millor Tourism Consortium, made up of the municipalities of Son Servera and Sant Llorenç des Cardassar, has as its main objective the promotion and encouragement of tourism in the region. With an investment of 15 million euros in sustainability projects, the organization works to turn Cala Millor into a deseasonalized tourist destination, combining quality infrastructures with environmental protection
Key projects of the Cala Millor Tourism Consortium:
LIFE Adapt Cala Millor
Pioneering project to address climate change on our beaches. But this initiative is not limited to the protection of the coasts of Cala Millor, but also tries to create a replicable model for other urban beaches in Europe.
Within this project are included actions such as reforestation, the delay of the promenade and the creation of green areas, all with the help of European funds and the active participation of residents and entrepreneurs in the area. With this action, Cala Millor is positioned as a European laboratory of sustainability in tourism, promoting the care of nature in all its dimensions
Sustainable tourism infrastructures
The Consortium is also committed to the renovation and improvement of tourist infrastructures in the region to ensure a comfortable and pleasant experience for all tourists visiting the area.
In addition, the project to improve the promenade stands out, which will not only facilitate accessibility for pedestrians, but will also implement more sustainable solutions for the environment, such as the use of eco-friendly materials and the optimization of irrigation and water management. The aim of these actions is to create a tourist destination that combines comfort and respect for nature in perfect harmony with the environment.
Our values
Sustainability: Commitment to the future
One of our fundamental pillars. We strive to preserve our natural environment for future generations through innovative initiatives such as the LIFE Adapt Cala Millor project, which aims to protect our beaches against climate change.
In addition, we implement sustainable practices in tourism, promoting energy efficiency in our facilities and encouraging respect for the environment in all aspects of our tourism offer.
Sports: International activities and events
Sport is an essential part of life in East Mallorca. We take advantage of our privileged location and excellent climate to offer our visitors a wide range of outdoor activities, from cycling and hiking trails to international soccer and paddle tennis competitions.
Our aim is to promote the healthy and active sporting lifestyle of the area, allowing tourists to enjoy a complete experience that combines physical activity with outstanding sporting events such as the East Mallorca Cup.
Local culture: Tradition and authenticity
We want to promote the rich and vibrant culture of our area.
From traditional markets filled with fresh produce and local crafts to popular festivals that celebrate our roots, we are proud to promote a total immersion in Mallorcan traditions by connecting visitors with the history, customs and gastronomy unique to the island.
why choose East Mallorca?
East Mallorca’s main strength is its versatility: it is not just another destination on the island, it is the perfect combination of sun, culture, international sport, nature and modern hotel facilities, all in one place. At East Mallorca we work tirelessly to improve the quality of the destination, promoting sustainability, caring for our natural resources and fostering the local economy.
Choosing us is more than selecting a tourist destination, it is betting on the commitment to comfort, sustainability and authenticity of one of the most complete places in Europe.
Find out more about East Mallorca
You will be surprised by every corner. Explore everything East Mallorca has to offer:
Beaches
Looking for the perfect beach to relax in the sun or enjoy water sports? East Mallorca offers a variety of beaches for all tastes: from quiet coves surrounded by nature to livelier beaches with all amenities.
Discover our beaches and find your ideal spot to enjoy the crystal-clear sea.
Cycling
If you’re a cycling enthusiast, in East Mallorca you’ll find routes ranging from easy walking trails to more challenging routes for more experienced cyclists. You’ll travel through incredible landscapes while immersing yourself in Mallorca’s natural beauty.
Are you ready to pedal through the mountains, hills, and coast? Discover the best routes for enjoying your holidays on two wheels.
Hiking
Hiking in East Mallorca is a unique experience: here you can explore trails with panoramic views of the sea and mountains while exploring the spectacular native flora and fauna. Whether you’re a beginner or an experienced hiker, we have the perfect route for you.
Click here and discover the best trails to connect with nature in Mallorca.
Historical heritage
East Mallorca is a region steeped in history, where heritage permeates every corner. Take the opportunity to visit towns steeped in centuries of tradition, fascinating monuments, and ancient churches that tell the story of the island’s evolution.
If you’re passionate about learning more about Mallorca’s past, you need to discover all the secrets of the island’s historical heritage.
Natural Heritage
East Mallorca is not only a place steeped in history, it’s also home to an incomparable natural heritage. From its natural parks to its hiking trails, the region boasts scenic scenes of great beauty and ecological value.
Explore Mallorca’s natural heritage and enjoy the most beautiful natural environment imaginable.
Culture
Mallorca’s culture is intensely experienced thanks to historical monuments and museums that connect us with the past and present, vibrant local markets, and lively festivities. Because vacations are also about nourishment, the East Mallorca region offers you the best opportunity to immerse yourself in the island’s traditions.
Discover all the details that make East Mallorca a unique destination.
Sports
Sports in Mallorca are celebrated year-round thanks to its excellent climate, modern sports facilities, and international golf and soccer events. If you’re passionate about outdoor sports, you’ll be pleased to know you’ll find countless facilities such as fields, sports centers, paddle tennis courts, and swimming pools.
Find out all about the varied sports options in East Mallorca.